Dragon's Den - Presentation Ideas - Cont'd
As promised here are the last six lessons divulged by Mike Armitage, the producer of the Dragon’s Den. These should help you in presenting your business to an audience – whether the audience includes Dragons, bankers, financiers, suppliers, or your potential clients.
Mike’s Lesson #6 – Personalize the presentation. True stories build trust with the Dragons. Stories can humble you and create credibility.
Mike’s Lesson #7 – Tell how you uncovered a need. Let Dragons know the reason your business started. Compel the audience to listen to you.
Mike’s Lesson #8 – Know your numbers. Speak Dragon-speak: finances, price structures, cost margins, etc. Know how business will make money.
Mike’s Lesson #9 – Know what you don’t know. Trying to bluff Dragons causes embarrassment on both sides. Admit your ignorance and learn.
Mike’s Lesson #10 – Individuality. Let Dragons see what makes you different and better than the competition. Communicate your uniqueness.
Mike’s Bonus Lesson #11 – Value simplicity. Capture Dragons: state your dominant business facts concisely. Make it short and knowledge-based.
Good ideas all - Thank you, Mike.
Many of these can be transferred to your written presentations and your online presentations – as well as the oral ones. Incorporating these into your presentations can only enhance what the audiences sees/hears, which in turn could help your goals come to fruition.
Happy Presenting,
Linda Fletcher
Freelance Editor
