Dragon's Den - Presentation Ideas - Cont'd

November 13, 2009 10:10 AM

Posted By Linda - Freelance Editor

As promised here are the last six lessons divulged by Mike Armitage, the producer of the Dragon’s Den. These should help you in presenting your business to an audience – whether the audience includes Dragons, bankers, financiers, suppliers, or your potential clients.

Mike’s Lesson #6 – Personalize the presentation. True stories build trust with the Dragons. Stories can humble you and create credibility.

Mike’s Lesson #7 – Tell how you uncovered a need. Let Dragons know the reason your business started. Compel the audience to listen to you.

Mike’s Lesson #8 – Know your numbers. Speak Dragon-speak: finances, price structures, cost margins, etc. Know how business will make money.

Mike’s Lesson #9 – Know what you don’t know. Trying to bluff Dragons causes embarrassment on both sides. Admit your ignorance and learn.

Mike’s Lesson #10 – Individuality. Let Dragons see what makes you different and better than the competition. Communicate your uniqueness.

Mike’s Bonus Lesson #11 – Value simplicity. Capture Dragons: state your dominant business facts concisely. Make it short and knowledge-based.

Good ideas all - Thank you, Mike.

Many of these can be transferred to your written presentations and your online presentations – as well as the oral ones. Incorporating these into your presentations can only enhance what the audiences sees/hears, which in turn could help your goals come to fruition.